What is discovery in the sales process?

What is a sales discovery call? A sales discovery call is the first call a salesperson makes after connecting with a prospect. It’s arguably the most important part of the sales process, as it sets the stage for the entire relationship with a potential buyer—before and after the close.

What is discovery in the sales process?

What is a sales discovery call? A sales discovery call is the first call a salesperson makes after connecting with a prospect. It’s arguably the most important part of the sales process, as it sets the stage for the entire relationship with a potential buyer—before and after the close.

How do you structure a discovery sales call?

A 7 Step Process For Structuring a Winning Sales Discovery Call

  1. Pre-strategize and role play.
  2. Record your discovery calls.
  3. Set the agenda and get prospect buy-in.
  4. Ask questions (with levels).
  5. Tell a story / add narrative.
  6. Work the close.
  7. Coach, learn and repeat.

Why are discovery calls important in sales?

The discovery call is your reps’ first chance to elevate the buyer experience. If they get it right, sales reps will learn the prospect’s core motivations and be able to demonstrate how they can solve the buyer’s most pressing problems.

How do you make a great discovery call?

A great discovery call requires more than asking the right questions. Before the call, it pays to research whom you’re meeting with and what their role is. The key is never assuming you understand their challenges based on this information alone. That’s the whole point of the discovery.

What do you say in a discovery call?

Discovery Questions

  • Tell me about your company.
  • Tell me about your role.
  • What metrics are you responsible for?
  • Tell me about your goals (financial, customer-related, operational).
  • When do you need to achieve these goals?
  • What problem are you trying to solve?

What can I expect from a discovery call?

The salesperson will use the call to learn about a prospective client’s goals, values and pain points: information that can help determine whether the product or service is a good fit for them. A successful discovery call will lead to further communication between the company and the potential future client.

What happens in a discovery call?

A discovery call is the first call that you make after connecting with a prospect over email. During a discovery call, you ask the prospect a series of questions to uncover their needs, challenges, and goals as they relate to your product. It’s the first step in the sales qualification process.

What happens during a discovery call?

A discovery call is the first conversation a salesperson has after a prospect shows initial interest. This call serves as an opportunity to uncover a buyer’s pain points, priorities, and goals and begin building rapport and trust.

What are sales discovery questions?

Discovery questions are the questions you ask to understand whether or not a prospect is a good fit for your product (and vice versa). They’re normally open-ended questions about the challenges, obstacles, and current processes in a business that relate to what you’re selling.

What are good customer discovery questions?

5 customer discovery questions to ask during early customer discovery interviews:

  • What is the hardest part about doing the thing that you’re trying to do/achieve/solve?
  • Tell me about the last time that you encountered this problem.
  • Why was this hard?
  • What, if anything, have you done to try to solve this problem?

What are the discovery questions?

What are discovery questions? Discovery questions are the questions you ask to understand whether or not a prospect is a good fit for your product (and vice versa). They’re normally open-ended questions about the challenges, obstacles, and current processes in a business that relate to what you’re selling.

What should you not do in a discovery call?

1 Discovery call – a revelation about your prospect :

  1. 1.1 # Don’t ask what you already know.
  2. 1.2 # Don’t Talk (too much)
  3. 1.3 # Don’t pop the question, yet!
  4. 1.4 # Don’t jump in without an agenda:
  5. 1.5 # Don’t miss the pain points :
  6. 1.6 # Don’t just call:
  7. 1.7 # Don’t assume :

How many questions should you ask in a discovery call?

Questions are the key to successfully moving discovery calls through the buyer’s journey funnel. But not too few and not too many. Remember: aim for between 11 and 14 targeted questions per call.

What is a discovery call interview?

A discovery call is a more in depth call around their business and scenarios that could give you an idea on how to place your solution, so it’s aimed to find pain points and confirm them with your customer.

What is a full sales cycle?

What is a sales cycle? A sales cycle is the repeatable and tactical process salespeople follow to turn a lead into a customer. With a sales cycle in place, you always know your next move and where each lead is within the cycle. It can also help you repeat your success or determine how to improve.

What is a discovery call?

A discovery call is the first conversation with a prospect after they show initial interest in your product. It’s your opportunity to get to know the customer to see if they could be a good fit for your business.

What are discovery questions in sales?

What happens after a discovery call?

When you’re evaluating sales discovery calls in order to determine which prospects you’ll prioritize in terms of follow-up, having a rating system like this ensures that you’re putting the most energy into deals where your solution is tailor-made to suit both the prospect and their challenges.